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Lauren New

Lauren Sambrotto

Managing Director

Lauren Sambrotto is a seasoned communications professional with a proven track record of executing successful communications strategies and delivering positive reputation management.

She is highly accomplished across all aspects of communications, from advising senior leaders on how to manage high-pressure situations, to successfully overseeing crisis management projects. Lauren delivers the best solutions for the company’s business, clients and shareholders.

Lauren joined Teneo from Barclays where she was Head of Media Relations, responsible for media strategy for the Investment Bank in the Americas.

Before joining Barclays, Lauren was a Director at Mitsubishi UFJ Financial Group (MUFG) in the Transaction banking team. She was responsible for creating the growth strategy for the Division Sales Managers for the Asian Corporate Banking and Global Trade Finance teams to enhance the Transaction Banking revenue generation, share of wallet and client experience. She was also responsible for enhancing Salesforce effectiveness including designing performance measures and metrics as they related to business imperatives. Previous to that role, she was Head of Media Relations for the Americas.

Lauren also served as the head of private banking media relations at Bank of America. She has agency experience, working at Brunswick Group and beginning her career at Abernathy MacGregor.

Related Service Areas
Awards & Recognitions
  • Ace Award Winner – Best Media Relations Professional, 2014
  • American Cancer Society Financial Services Gala Committee Member and Marketing Chair, 2011-2019 – over $14MM raised since 2011
Memberships & Affiliations
  • Financial Women’s Association 2018