Dr. David Michaelson is a leading authority in communications testing, message development, measurement of communications effectiveness and branding.
David has 38 years’ experience conducting primary research for numerous Fortune 500 companies, universities and philanthropic organizations.
David is a leading authority in communications testing, message development, measurement of communications effectiveness and branding.
Prior to joining Teneo, David was principal of David Michaelson & Company, LLC and President and Chief Research Officer of Echo Research.
David also has been Managing Director and Head of Research for Ogilvy Public Relations Worldwide, Managing Director at GCI Group and a Director of Research at Burson-Marsteller.
David is a member of the Commission on Public Relations Measurement and Evaluation of the Institute for Public Relations and has published numerous articles on public relations research, and is the co-author of A Practitioners Guide to Public Relations Research, Measurement & Evaluation, published by Business Expert Press, as well as numerous other peer-reviewed publications on communications and communications measurement.
David was elected to the first class of research fellows of the Institute for Public Relations, is the 2008 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize given by the Public Relations Society of America and is the 2009 Measurement/ Research Expert of the Year (PR News).
David is a Phi Beta Kappa graduate of the University of Massachusetts/ Amherst and received his Ph.D. from The New School for Social Research in cultural anthropology.
Related Service Areas
- Digital & Social Media Advisory
- Stakeholder Research & Measurement
- Strategy & Communications Advisory
Awards & Recognitions
- First Class of Research Fellows, Institute for Public Relations
- Named “Measurement/ Research Expert of the Year” by PR News (2009)
- Recipient, Jackson, Jackson & Wagner Behavioral Science Prize (2008)
Memberships & Affiliations
- Member, Commission on Public Relations Measurement and Evaluation