Katie Mackay is a Managing Director with Teneo based in London.
She has 14 years’ experience advising clients at the highest level, developing communications strategies for some of the world’s most iconic brands across a variety of industries with a particularly deep expertise working alongside clients facing significant reputational challenges within the retail, food & drink and FMCG sectors.
As the worlds of marketing and communications continue to converge, Katie leads work at Teneo that sits at the intersection of corporate and brand. A specialist in developing communication campaigns designed to galvanise complex and interconnected audiences to think and act differently. Translating research and data into ambitious programmes designed to deliver big results across multiple communications channels on and offline.
Katie is adept at blending corporate media profiling and stakeholder engagement with the latest thinking on influencer marketing and digital content – bridging paid and earned media. Often working alongside agencies across the full marketing mix.