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Gee Lefevre

Senior Managing Director, Travel, Leisure and Hospitality Lead

Gee Lefevre is a Senior Managing Director in Teneo’s Management Consulting division, where he leads Teneo’s work in Travel, Leisure, and Hospitality, as well as providing broader advisory on economics, demand, and consumer behaviour to a wide range of industries and public bodies. He is an expert on how macroeconomic, geopolitical, and cultural factors influence consumers’ behaviour, movement, and demand for products and services.

Gee’s work in the Travel sector includes extensive experience in aviation, heavy rail, bus, and broader mobility. He specialises in travel demand analysis to inform revenue recovery and growth strategy, and investment decisions. Gee has advised some of the world’s largest airline CEO’s, as part of high-profile engagements focused on recapitalisation and central government support for the aviation sector. He publishes a bi-annual global aviation forecast which is among the most detailed and robust available in the market. Outside of aviation, Gee has supported multi-billion dollar international rail franchise bids, and has led engagements involving the future of transportation, bus operations, and the impact of industrial action and disruption on rail and bus demand.

In the Hospitality and Leisure spaces, Gee supports major global chains and franchises in understanding the relationship between consumer attitudes and overall demand and revenue growth. A vast majority of this work has focused on how major events such as the Covid-19 pandemic, rapid economic flux, and structural demographic change have impacted consumers’ movement and demand for these products. Gee is an expert in the innovative use of cell tower data to map consumer movement patterns, complex economic forecasting, and scenario modelling.

Gee’s expertise have been used to support a range of broader Teneo engagements including due diligence, asset disposal, refinancing, and government intervention. He holds an MA (hons) in Philosophy, Psychology, and Physiology from the University of Oxford.

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