Debbie specialises in building and protecting the reputations of some of world’s best known brands, companies and charities.

She brings her passion and 15 years’ experience to leading transformative campaigns and high impact communications programmes for clients across a range of sectors, spanning food and drink, sport, retail, energy, FMCG and not for profit.

Starting with understanding the business need, she combines strategy with creativity and her strengths as a leader of internal and client teams, to create and lead execution of insight driven campaigns that engage multiple audience groups to transform reputations and deliver against business objectives.

Whether building stories that maximise media interest, developing content to inspire audiences on digital platforms, creating events to engage policy makers and shapers or building stakeholder coalitions to support a shared goal, Debbie excels at integrated campaigning that positions companies and brands at the heart of the external agenda.