Cassandra Simpson is a Senior Vice President with Teneo’s Strategy & Communications business, based in Hong Kong.

Cassie helps companies to define their purpose and deliver impactful communications strategies and campaigns. She supports businesses in Hong Kong and Asia Pacific to protect and evolve their reputation in global forums and media.

As an advisor in Hong Kong and London, Cassie has devised and delivered multi-market campaigns for a broad portfolio of clients and remits. These include new market entries, global launches, executive profiling for CEO and C-suite leaders, business transformation and cross-industry campaigns or coalitions.

Cassie has a strong interest in politics and current affairs. Amongst her previous roles, Cassie worked in the UK Parliament.

Cassie sits on the Advisory Council of The Women’s Foundation’s Mentoring Programme for Women Leaders, the pre-eminent, cross-industry mentoring initiative in Hong Kong.