Gee Lefevre Discusses Teneo’s Gen Alpha Study on BBC Radio 4
Summary
Gee Lefevre, Teneo’s Global Head of Consumer and Economics, joined BBC Radio 4’s Today program to discuss insights from Teneo’s Generation Alpha Consumer Influence Study. The research involved a survey of more than 1,000 children born between 2010 and 2014, alongside their parents, to assess the growing influence of Gen Alpha on household spending.
The findings highlight a generation already shaping family purchasing decisions, influencing discretionary spend across categories including travel, dining and major home purchases.
