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The MAHA Momentum: Wide-Ranging Operational and Competitive Implications for the Food & Beverage Sector

February 10, 2026
By Bernardo Silva, Gee Lefevre & Meghan Mandi

The MAHA agenda is accelerating U.S. food dye regulation, forcing food and beverage companies to replace synthetic food dyes with natural alternatives. This article examines the operational, cost and competitive implications and what industry leaders should do next.

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The views and opinions in these articles are solely of the authors and do not necessarily reflect those of Teneo. They are offered to stimulate thought and discussion and not as legal, financial, accounting, tax or other professional advice or counsel.

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