Skip to content
MAW photo_Teneo
Portrait of Rosie Steele
Monika Dricoll
Portrait of Rachel Posner
Juliet Kayyem
Portrait of Kevin Kajiwara
Rhea Siers
350A1788
07_Simon_Ruda_394-300PX
08_Nick_Claydon_483-300PX
Kathy Deveny
Portrait of Ursula Burns
Portrait of Robert Mead
Portrait of Paul Haenle
mary-dunphy
Portrait of James Crossland
Portrait of Susanne Deegan
© 2019 | Kristina Sherk Photography | www.Kristinasherk.com
Pat Russo
Portrait of Emily Blyth
Harrison Goldin Image
WilliamEdwardsJacketFinal
Robin Chiu Image
Portrait of Andrea Calise
Portrait of John Judge
Lisa Davis
Portrait of Tim Nixon
Portrait of Chris Wearing
Portrait of Katherine Kim
Diane McIntyre Headshot
Portrait of Megan Shattuck
Radina_Final2
Jacob Lund Nielsen Correct
Tuyen_Do_Bio (002)
jennifer-warmsley_1998-300px
Sally Osman New
Portrait of Jimmy Asci
Ginni Rometty
Lauren C Photo Apr2021
Oliver Letwin
Portrait of Michael Madden
Portrait of Kathleen Lacey
Dow_CEO_Andrew_Liveris060917
Portrait of Paul Keary
Portrait of Martha Carter
Ford Foundation – Portrait Session 2016 – Gabrielle Sulzberger
Portrait of Bethany Sherman
Karthik Bhavaraju Image

People

Menu

07_Simon_Ruda_394-300PX

Simon Ruda

Managing Director

Simon Ruda specialises in influence and behavioural change. He works at the intersection of behavioural science, data analytics, strategy and communications.

Over 15 years, Simon has led consulting teams on complex and high-profile issues. His clients have included Cabinet Ministers and senior officials in European, Latin American, and Middle Eastern governments, as well as the United Nations and the World Bank.

Simon was co-founder, Senior Director and Board Member of the Behavioural Insights Team and played a key role in converting the world’s first Government ‘Nudge Unit’ into a market leading behavioural science consultancy. He has lectured across the world on how organisations can solve their challenges with practical behavioural science solutions.

Immediately prior to joining Teneo, Simon provided strategic counsel to the Commissioner and Management Board of London’s Metropolitan Police Service, one of the largest in the world. He built an advanced analytics capability to bring to bear cutting edge data science techniques on operational and reputational challenges.

Simon’s early career focused on strategy: at the Foreign and Commonwealth Office developing strategies for the UK’s reputation overseas; for a brand strategy consultancy working with global brands; and for the UK Prime Minister’s Strategy Unit, working across policy areas.