Based on responses from 300 software vendors, our 2026 B2B Software Vendor Survey explores the key forces shaping SaaS growth in 2026, including heightened ROI scrutiny, expansion-led growth, pricing pressure, GTM turnover and the rise of AI-native competitors. The report offers practical insight for software executives and investors navigating a more competitive, scrutinized market.
The views and opinions in these articles are solely of the authors and do not necessarily reflect those of Teneo. They are offered to stimulate thought and discussion and not as legal, financial, accounting, tax or other professional advice or counsel.