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Portrait of Michael O'Keeffe

Michael O'Keeffe

CEO, Ireland
Strategy & Communications Advisory

Mick is responsible for company strategy and new business development. He is deeply involved in reputation management, issues management and media training for senior clients.

Mick also has a proven track record in developing successful commercial strategies for sporting and non-sporting organisations. He has negotiated some of the biggest sponsorship deals in Ireland in recent years, including AIG’s sponsorship of Dublin GAA. His work has been acknowledged with numerous PRCA awards for excellence, sponsorship awards and AIM awards.

Mick is a regular media analyst and contributes to national and local radio, national TV, magazines and newspapers in Ireland. He holds a first class honours M.A. and B.A. from UCD and a professional PR Qualification from the Irish Academy of Public Relations. Mick has represented the Republic of Ireland in football at underage and universities level and Dublin in GAA at all levels including senior.