Lisa Friedman advises clients on strategic communications and investor engagement. She has extensive IR experience, including targeting and perception studies, narrative and message development, and investor day planning and execution, as well as in special situations such as activist response and recovery, crisis and litigation management, leadership transitions, and restructuring preparedness and management. Her past and current clients span industries including agriculture, gaming, pharmaceuticals, retail, professional services, fintech and telecommunications.

Prior to joining Teneo, Lisa spent 11 years in equity research at UBS. She covered telecommunications and pay TV providers and data center REITs during a period of wide-ranging technological change, which drove significant industry consolidation. At UBS, Lisa conducted detailed qualitative and quantitative analysis, including survey-based primary research, to drive actionable investment recommendations for institutional and hedge fund clients.

Prior to UBS, Lisa was an editor and producer for Bloomberg Radio and wrote about the telecommunications industry for Bloomberg News. She began her career at Mercer Management Consulting, now Oliver Wyman.

Lisa holds a BA in history, with honors, from the University of Pennsylvania, and an MBA with concentrations in marketing and finance from Columbia Business School.