As Chairman of Teneo’s London Strategy and Communications business, Fraser advises the CEOs, executive leadership teams and owners of some of the world’s leading businesses and brands covering media, food, FMCG, retail energy and natural resources.
He specialises in complex reputation challenges, combining the firm’s capabilities across financial, politics and strategy to help navigate turnarounds and significant moments of change or corporate re-appraisal. Fraser has also advised Government across foreign affairs, climate change, Olympic legacy and sport.
His 30 years’ experience includes two leadership positions in FTSE 100 companies as Global Media Spokesman for Rio Tinto and Head of Communications at Powergen. He founded Blue Rubicon in 1999 going on to make it one of the most respected reputation advisers in the world. He has held a number of board roles including as a trustee of two charities Access Sport and New Philanthropy Capital.
His time as Senior Partner of Blue Rubicon included leading private equity investment, several strategic acquisitions and international expansions into the Middle East and Asia.
In 2015, Fraser was voted CorpComms Magazine’s Agency Professional of the Decade.