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Global Newsletter & Insights Series
Analyzing the effectiveness of sponsorship strategies.
Teneo advises the world’s most successful companies on measuring, managing and developing their sports sponsorship investment portfolios with the goal of creating meaningful brand and business growth. Brand is the currency of sport today and Teneo’s primary areas of focus are helping drive brand strategy to launch, rebrand or reinvent sports-related assets to maximize corporate value, fan engagement and revenue potential. Teneo partners exclusively with owners, CEOs and the leaders of world-class sports enterprises and global corporations to address a wide range of branding and business development opportunities in the world of sports.
Additionally, we have a dedicated team of full-time sponsorship professionals who specialize in developing and activating innovative and effective sponsorships for top global brands. Our team creates partnerships between sponsors and rights holders. We develop creative sponsorship strategies and we implement best-in-class sponsorship campaigns. We offer a full suite of sponsorship services including: strategy, negotiation, procurement, activation, measurement, research and evaluation. The team are experts in sports sponsorship advisory, PR, event management, content generation, digital marketing, media training and talent management.
Across Europe, professional athletes are limbering up to begin competitions behind closed doors – will history judge their employers kindly? In our household, we spent Saturday afternoon watching a live broadcast of the German Bundesliga for if not the first time, one of the few in living memory. In the…
Sports, as one of the world’s most enduring and captivating forms of live entertainment, is being disrupted at uncommon speed and on an unprecedented scale globally. The result is that the commercial development of sports is changing in ways and at a speed hitherto unknown. For example, football (soccer to…
