Dr. Steve Van Riel
Dr. Steve Van Riel is a Senior Managing Director at Teneo, specialising in using evidence to design effective, long-term brand and communications strategies.
Steve joined the business in 2014. He has led narrative and brand strategy projects for huge global companies such as McDonald’s, Google, HSBC, and eBay, as well as some of the best loved British brands such as the BBC, Citizens Advice, The National Lottery, and Tesco. To help build an evidence base for strategic decision-making, Steve has introduced tools from behavioural science into Teneo’s UK work, including multi-market randomised control trials. His particular interest is in the science of how brands measure and build trust and this year he completed his doctorate on this subject with the Behavioural Sciences Group at Warwick Business School.
Before moving into consultancy, Steve worked at Labour Party headquarters under Tony Blair and Gordon Brown, becoming the party’s Head of Research and then Director of Policy and Research.