Steve Van Riel
Steve Van Riel is a Managing Director at Teneo, specialising in using evidence to design effective, long-term brand and communications strategies.
Steve joined the business in 2014. He has led narrative and brand strategy projects for clients such as HSBC, Google, eBay, Shell, Tesco and Camelot. To help build an evidence base for strategic decision-making, Steve has introduced tools from behavioural science into Teneo’s UK work, including multi-market randomised control trials.
Before moving into consultancy, Steve worked at Labour Party headquarters under Tony Blair and Gordon Brown, becoming the Party’s Head of Research and then Director of Policy and Research during the 2010 General Election campaign.
Steve has an MSc in Behavioural and Economic Science and is mid-way through a doctorate at Warwick Business School, looking at the science of how brand trust can be measured and strengthened.