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Sally Osman New

Sally Osman

Senior Advisor

Sally has worked at the highest and most challenging levels of leadership communications, gaining privileged perspectives and unique insights from within two of Britain’s most enduring and globally influential institutions: the Monarchy and the BBC.

Both roles meant working in intensely political environments, under constant public and media scrutiny.

As Director of Royal Communications at Buckingham Palace (2013-Jan 2019) she was responsible for conveying the purpose, public value and relevance of a modern Monarchy through multiple platforms. As BBC Director of Communications (1999-2007) she advised and worked with successive leaders on numerous policy, editorial and creative developments, issues and crises, as well as organisational change and culture programmes.

She has also led communications for SONY Corporation in Europe, for UK commercial television channel 5 at launch and for pioneering satellite broadcaster Sky, all during periods of change, transition and innovation. Sally has devised courses for senior Chinese government officials through the University of Westminster on effective public communications and worked with global brands on using storytelling techniques to articulate and reinforce purpose, trust and values.

An award-winning magazine publisher and former journalist on local and national newspapers, Sally studied law at Exeter University and is a graduate of the Advanced Management Programme at Wharton Business School. She is a Governor of The Courtauld Institute of Art and a Board Director of the English National Opera.

Her Majesty The Queen invested Sally with the Insignia of a Lieutenant of the Royal Victorian Order in December 2018 for her service to the Monarchy and to the Royal Household.