David is a Vice President with Teneo based in New York.
David joined Teneo in December from General Electric where he spent 5 ½ years in various marketing and communications roles. At GE, David focused on financial communications and media relations, supporting senior executives on all major financial events, proactive media opportunities and the development of new digital strategies for reaching investors. He also led the issues management heat map process for the function globally and served as lead spokesman for various corporate issues involving litigation, environmental disputes, healthcare benefits and SEC-related matters.
In his most recent role David managed paid media strategy for the brand across all media including TV, print, radio, search and digital, helping the company develop direct relationships with its key audiences. Some of his recent work includes media strategy for GE’s 20,000 women in STEM jobs by 2020 campaign, Droneweek on Vice, Politico x GE Global Policy Lab and GE Additive’s first advertising campaign.
The traditional media of newspapers, magazines and broadcast stations is being transformed by new channels of communication and new forms of reporting, driven by technologies that are now taking us far beyond the transformations of the internet era. In short, the media is being democratized and, as a result, CEOs…
Teneo’s Seth Martin and David Lurie, senior members of the Strategy & Communications Advisory business, discuss the new media landscape and its impact on investor communication strategies and how businesses and senior executives can leverage digital platforms to reach key investor audiences while maintaining control of their own narratives. Kevin…
Last year Teneo’s Vision 2018 foresaw the larger role that CEOs would be compelled to take in public debates, and in policymaking. The die was cast in the second half of 2017 as a polarized American society, and employees, began demanding this of corporate leaders, and accelerated in 2018 with…